Global Educational, Scientific and Cultural Exchange Association

Founded in 2020, the Global Educational Scientific and Cultural Exchange Association is a cross-cultural media and talent organization specializing in international content strategy, PR & communications, live-event production, and artist management.
We build trusted bridges between China and the United States across culture, entertainment, and sports—helping Chinese partners access authentic, verifiable international resources with greater speed and cost efficiency.

Our pedigree. Our core team includes pioneer agents who first introduced Hip-Hop and R&B superstars to the European market in the 2000s, producing tours for Snoop Dogg, Jay-Z, Alicia Keys, and R. Kelly, and supporting the global expansion of multiple music brands.

Our network. We maintain long-term collaborations with leading agencie—providing direct artist access and robust on-the-ground execution across key markets.

Brands & creators. Beyond artists and agencies, we have developed strong partnerships with numerous international brands and worked closely with over 100 globally recognized influencers across North and Latin America. Our influencer collaborations span Mexico, Brazil, and the United States, covering music, fashion, lifestyle, sports, and digital entertainment. These long-term partnerships allow us to design and execute cross-border campaigns that resonate with global audiences and seamlessly integrate with live events, brand launches, and cultural festivals.

What We Do

  • International content planning & production

  • PR, communications & reputation management

  • Concerts, festivals & touring (end-to-end execution)

  • Artist booking, negotiations & management

  • Cross-border brand partnerships & influencer programs

  • VIP experiences, private events & cultural salons

Selected Highlights

  • Official Super Bowl VIP parties concerts  (USA)

  • E1 Electric Powerboat Series world premiere, Doha (with Will Smith, LeBron James, Tom Brady)

  • AAA Super EDM Festival, Dubai (featuring Keinemusik, Black Coffee, and other top DJs)

  • Private cultural salon with Academy Award–winning director Guillermo del Toro

  • Bespoke private events and brand launches for Paris Hilton, A$AP Rocky, and more

  • “Mini FIFA World Cup” global charity match (with Luis García, Steven Gerrard)

  • Cross-border brand roadshows and cultural festivals across New York, Los Angeles, Miami, Dubai, and Doha

With proven touring experience, strong brand collaborations, and a global influencer network stretching from the U.S. to Mexico and Brazil, we are a trusted partner for Chinese enterprises and public institutions seeking meaningful international cultural cooperation—from strategy to stagecraft to storytelling.